Abandoned bag reminder
I designed an Abandoned Bag modal to re-engage shoppers who abandoned their bag items.
Company & role
Macy's Inc.
Senior UX Designer
Timeline & platform
1 month
Macy's Mobile web
The opportunity
Customers showed intent, then disappeared
Customers frequently added items to their Bag but didn’t check out. Reasons ranged from comparison shopping to price sensitivity and surprise costs at checkout. When they returned, there was no clear reminder to re-engage with what they had already considered.
From a business perspective, this represented high-intent traffic left untapped.
My approach
Target high-intent users without disrupting discovery
Hypothesis:
If we re-surface abandoned Bag items and introduce urgency or incentive, customers will be more likely to complete their purchase.
Focus:
Design an experience that felt timely, not intrusive
Reinforce value without cheapening the brand
Meet customers while they were still browsing and inspired
Key decisions:
Target signed-in users who abandoned their bag
Trigger after 15 days of inactivity
Limit exposure to upper-funnel (Homepage, PLP, PDP)
Pair the reminder with a clear, tiered incentive
My approach
Target high-intent users without disrupting discovery
Design an experience that felt timely, not intrusive
Reinforce value without cheapening the brand
Meet customers while they were still browsing and inspired
Target signed-in users who abandoned their bag
Trigger after 15 days of inactivity
Limit exposure to upper-funnel (Homepage, PLP, PDP)
Pair the reminder with a clear, tiered incentive